How does audience equal profit?
Demographic?
Psychographic?
The students can use online resources or collect information from class members.
Analysis: social, technological, economical, political, educational, Demographic
Television (Astro – Pay TV)
A wide range of audience ranging from children to teenagers to young adults to adults to senior citizens. Television is a media that caters to almost everyone’s needs with a wide variety of content. Astro has over 198 different channels made available to its subscribers. As of 2011, Astro has about 3 million plus viewers and about 555,000 subscribers.
Demographics
28.3 million (2010)
28.48 million (2011)
Distribution by Ethnic Group
Age Structure
Marital Status
Religion
Households with televisions
Households with Pay TV subscription
Income
Above average
Psychographics
Interest – sports, news, music, movies, entertainment, tech, history, general knowledge
Age – ranges from children till senior citizens
Lifestyle – what time you watch the television, what programmes you would watch based on your personal belief system, where you watch it
Personality – watching programmes or channels or genres based on personal characteristics of the viewer
Distribution system
Astro has authorised dealers located in nearly every city in every state. Subcription can be done directly with Astro through the web or through calling their 1800 telephone line.
Analysis
Social
Astro has channels that caters for any individual with different preference of genres and it has a wide variety of family programmes. Television viewing can be quite a family affair especially after dinner time. It also creates a common ground of interaction for different people who watch the same television programme.
Technological
Astro has progressed over the years and it has recently started it High Definition (HD) packages called Astro Beyond.
Economical
Astro sells its products through packages of channels at bulk prices. Prices vary depending on the number of packages and type of package chosen.
Political
Astro has various international news channels as well as local news programmes that adheres to the political aspect of the country covering various issues.
Educational
Astro has educational channels like National Geographic and the History channel for all ages and also channels like TVIQ that airs educational programmes and segments for children.
Demographic
Astro has a wide array of channel that caters to a wide range of audience with different preference and needs. It is not an age specific medium and product.
References
Department of Statistics, Malaysia (2011). Communication & Multimedia – Pocket Book of
Statistics, 2011 Q1. Retrieved on February 03, 2012 from the World Wide Web: http://www.skmm.gov.my/Attachment/Resources/SKMMQ1_2011_ENG01.pdf
Department of Statistics, Malaysia (2010). POPULATION AND HOUSING CENSUS,
MALAYSIA 2010 (2010 CENSUS) Retrieved on February 03, 2012 from the
World Wide Web: http://www.statistics.gov.my/portal/index.php?option=com_
content&view=article&id=1215&Itemid=89&lang=en
Astro Official Website. (2011). About Astro. Retrieved on February 03, 2012 from the
World Wide Web: http://www.astro.com.my/portal/about-astro
No comments:
Post a Comment